Cancer is one of the leading causes of deaths worldwide, and the number of cancer cases increases - yet around 40 percent is preventable. The World Cancer Research Fund (WCRF) and the American Institute for Cancer Research (AICR) previously presented an updated report on diet, nutrition, physical activity and colorectal cancer. This was the first time that whole grain foods were independently linked to a lower colorectal cancer risk in the WCRF/AICR report. Now WCRF and AICR

A high intake of whole grain foods has been associated with lowered risk of developing chronic life-style related diseases, such as obesity, type 2 diabetes, cardiovascular disease and colorectal cancer. However, studies evaluating diet-health relationships generally suffer from limited accuracy of self-reported dietary intakes in observational studies, or lack of compliance, to the study diet in intervention studies. This makes it difficult to capture the whole grain intake